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DOIY brings objects to life. They use design to create objects with soul, interpreting reality to shape gems of creativity that bring cheer to the modern life. Every DOIY object is thought to be both used and admired, owned and shared. No matter if you are on holiday, enjoying a rainy day at home, keeping the rhythm of your daily routine or having a party with your friends: they create designs that bring emotion, make life brighter and spice up our everyday lives with poetry and amusement. Our philosophy at DOIY runs in a circle where form does follow function. But function needs emotion too.